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Facebook ages: it is no longer the preferred network of teenagers  

According to study, YouTube and Snapchat are the favorites over Facebook in the United States.

Three years ago Facebook was the dominant social media site among American teenagers, as 71 percent of the people in that trend-setting group visited it. That changed because now only 51 percent of young people aged 13 to 17 use Facebook, according to a study by Pew Research Center.

The largest social network in the world has finally been eclipsed in popularity by YouTube, Snapchat, and Instagram, which belongs to Facebook Inc. "Today the social media environment rotates less than three years ago around a single platform," the researchers wrote. of a survey published on Thursday. 

According to the study, YouTube by Alphabet Inc. is the most popular, as it is used by 85 percent of teenagers. 

The United States is by far the most lucrative advertising market on Facebook, where it receives an impressive $ 23,590 in quarterly revenue per user. However, that does not mean that growth can continue forever.

The company said in the last teleconference on profits that in practice has saturated the market in the United States and Canada, while it has 185 million users in those two countries added. 

The study shows how difficult it can be to maintain that level of ownership and how important it has been for the future of Facebook's acquisition of Instagram in 2012. 

Facebook did not immediately respond to a request for statements. Instagram is slightly more popular than Snapchat in general, Pew explained, while 72 percent of respondents said they used the photo-sharing application, compared to 69 percent for Snapchat. But Snap Inc. stands firm despite the fact that Instagram often boasts of its functions.

On the other hand, about a third of respondents said they visit Snapchat and YouTube more frequently, while 15 percent said that Instagram is their most frequent destination. Meanwhile, only 10 percent of teens said that Facebook is their most used online platform. 

Pew's analysis was based on a survey of 1,058 parents who have a teenage son between 13 and 17 years of age, as well as interviews with 743 adolescents. The interviews were conducted online and by telephone from March 7 to April 10. 

Pew pointed out that the biggest change since his last survey of adolescents, in addition to the fact that Facebook is no longer in control, is how ubiquitous smartphones are among young people.

95 percent of teens own a smartphone or have access to one and 45 percent said they were online "almost constantly." So, in some sense, all the applications come out winning. 

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